Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire, and Fire TV are some of the products and services pioneered by Amazon.
Amazon Prime is one of the most popular subscription services, with tens of millions of members. Prime members already enjoy unlimited Free Two-Day Shipping on more than 20 million items, unlimited streaming of tens of thousands of popular movies and TV episodes through Prime Instant Video and access to more than 500,000 books to borrow for free with the Kindle Owners’ Lending Library. Now, Amazon Prime is getting even better—introducing Prime Music.