Spotify Canvas allows artists to enhance their music with a creative visual. By adding 3-8 second looped video to their tracks, artists can create a more immersive and engaging experience for listeners. This not only captures attention but can also reinforce the mood or message of the song.

These videos can be added to any tracks on Spotify. These videos play in place of the album art when the song is played on mobile devices, creating a dynamic and visually appealing experience. The loop can be anything from a simple animation to a snippet of a music video, giving artists creative freedom to express themselves.

How to Use Spotify Canvas

Artists can easily upload a Canvas video through Spotify for Artists. The process is straightforward:

  1. Create a Video Loop: The first step is to create a video that is between 3 and 8 seconds long. The video should be visually engaging and relevant to the song. It can be a clip from a music video, a moving artwork, or an animation that complements the track’s vibe.
  2. Upload to Spotify for Artists: Once the video is ready, artists can log into Spotify for Artists, select the track they want to add the Canvas to, and upload the video. The platform supports MP4 and JPEG formats, and the video should be vertical to fit the mobile screen.
  3. Preview and Publish: Before going live, artists can preview how the Canvas will look on Spotify. This is the final chance to make any adjustments. Once satisfied, they can publish the Canvas, and it will automatically start appearing with the selected track.

Benefits for Artists

Spotify Canvas offers several key benefits:

  • Enhanced Engagement: Canvas videos draw attention and keep listeners engaged, leading to higher retention rates. Tracks with Canvases are more likely to be shared on social media, expanding an artist’s reach.
  • Creative Expression: Canvas allows artists to visually express the mood, story, or theme of their music, adding another layer of artistry to their releases.
  • Marketing Potential: Canvases can be used strategically to promote new singles, albums, or tours. The visual element makes the track more memorable and can serve as a teaser for upcoming music videos or projects.
  • Algorithm Preference: Using any promotional tools available boosts the position of the track in the algorithm. Uploading a Canvas is a great, free tool that Spotify offers, and as simple as it may seem, uploading one can give your track a leg up.

Spotify Canvas elevates the appearance of a music release. By combining sound and visuals, artists can create a more immersive experience that captures attention and deepens the listener’s connection to the music. Whether it’s for a single, album, or playlist, adding a Canvas to your Spotify tracks can make your music stand out in a crowded digital landscape.