Who doesn’t love free money? Well that’s basically what Pandora AMP is offering artists with their Featured Tracks tool. This valuable feature within Pandora AMP is designed to help artists maximize their reach on the platform. This feature allows artists to promote specific songs by giving them priority placement in targeted listeners’ feeds, leading to increased exposure and potentially more streams.
How Featured Tracks Work
With Featured Tracks, artists can select one song to highlight across Pandora’s vast listener base. These tracks are then given preferential placement in the personalized stations and playlists of listeners who are most likely to enjoy them. The selection of these listeners is based on Pandora’s sophisticated algorithm, which takes into account user preferences, listening habits, and music taste.
Once a track is featured, it receives more frequent plays in the targeted listeners’ sessions, enhancing its chances of being discovered and added to personal playlists. Artists can set a specific duration for their track to be featured, ranging from one week to eight weeks, allowing them to plan promotions around releases, tours, or other key events.
The Benefits for Artists
The Featured Tracks feature offers multiple benefits:
- Increased Visibility: By giving a song higher priority in listener feeds, artists can significantly boost its play count and, by extension, its overall visibility on the platform.
- Targeted Promotion: The feature’s ability to reach listeners who are most likely to appreciate the song ensures that the promotion is both efficient and effective. This targeted approach helps in building a loyal fan base.
- Support for New Releases: Featured Tracks is particularly useful for promoting new singles. By making them more prominent in Pandora’s ecosystem, artists can generate buzz and drive engagement with new music.
What Makes a Track Eligible To Be Featured?
- It hasn’t been Featured before
- It was first spun on Pandora within the last 365 days
- The track is receiving at least 10 spins per week
When Should a Track Be Featured?
- At the release of a new single
- At the release of a new music video
- Upon radio impact for a new single
- Marketable events
- Notable placement in a film, show, or commercial
- Tour kickoff
Pandora’s Featured Tracks is a powerful tool for artists looking to amplify their presence on the platform. By strategically promoting specific songs, artists can connect with new listeners and strengthen their relationship with existing fans. Whether launching a new single or reintroducing a classic, Featured Tracks helps artists get their music heard by the right audience at the right time.
