New Music Friday — October 23, 2020

October 23, 2020

11th HOUR | “I Know it’s Mine”

Southern Gospel; Sonlite Records – STREAM / BUY single

For their first single following their acclaimed 2019 release A Lot With A Little, Southern Gospel trio 11th Hour’s “I Know It’s Mine” proclaims a message of surviving life’s trials—one that’s especially meaningful during these trying times.

“‘I Know it’s Mine’ is a declaration,” says the trio’s Amber Eppinette, who is the featured lead vocalist. “When Kenna Turner West, Jason Cox, and I wrote this song, we had that sentiment in mind. There are many battles out there, but when we follow Jesus Christ, we always have the victory over anything that comes our way.”



From the opening line that speaks of a time when “there are so many battles around us, pressing on every side,” the song is perfectly attuned to the moment, adds Eppinette. “If there ever was a time that we needed to realize we have victory over everything when we stand with Christ, it is now.”

In keeping with the song’s theme of a faith that overcomes every obstacle, “I Know it’s Mine” builds in strength and power. Starting from a sparse, almost intimate opening, it rises to a soulful, dramatic crescendo that delivers the lyric’s triumphant statement of certainty in spiritual victory through powerful harmonies from group members Jaquita Lindsey and Logan Smith, as they affirm:

“I’m going to sing, gonna lift up His name,
my weapon of worship is my song of praise.”

With four #1 songs and a growing number of top 10 singles to their credit, 11th Hour has moved quickly to make its mark as a leading member of a new generation of Southern Gospel artists whose musical ministry is built on a foundation of personal faith and compelling music.

REL McCOY | “Toys”

Hip hop/rap; Illect Recordings – STREAM / BUY single



Christian; Godsey Media – STREAM / BUY single



CEDAR HILL | “How Deep is the Lonesome”

Bluegrass; Mountain Fever Records – STREAM / BUY single

Mountain Fever Records releases the new single “How Deep is the Lonesome” today, from longtime bluegrass steadfast Cedar Hill. Bandleader Frank Ray has been in the business of performing traditional bluegrass music for over 50 years. He was selected for the Lifetime Achievement Award from The National Traditional Country Music Association Hall Of Fame in 2018 and was voted into the SPBGMA Hall of Greats in 2019. “How Deep is the Lonesome” written by Mark “Brink” Brinkman and Kevin T. Hale is a perfect tune for Cedar Hill’s traditional sound and will be featured on the band’s 2021 album New Chapter.



About | “How Deep is the Lonesome” is about as traditional as it gets! Melding a somber, 1st-person story about love lost with an up-tempo foot-stomper is classic bluegrass at its best—and Cedar Hill pulls it off with perfection. Add expert picking with rousing mandolin & guitar solos to the mix & it’s got an unforgettable acoustic-jam you’ll go back to time & time again. This is their debut release on Mountain Fever Records.


VP of Communications and Marketing at Syntax Creative.