PRESS RELEASE

GRAMMY-nominated songwriter, Alvin Garrett, has written and produced the theme song for today’s racial and social justice issues in America with his new single, “Something’s Different This Time.” With classic soul style and a passionate sound for racial justice reminiscent of Motown in the 1960’s, “Something’s Different This Time” harnesses the cry for change within its melodies.

As digital streams and social media shares grow steadily, “Something’s Different This Time” sounds the alarm that America and the world will not be the same—not after the death of Mr. George Floyd, a black man who was killed by Minneapolis police while pleading, “I can’t breathe”, and the racial protests around the world that followed. With public feedback ranging from “This time, it has to be different” to “We all feel so breathless,” Garrett’s fans agree.

“This song says what most people are consciously or subconsciously thinking and feeling in regards to the racial tensions in our country right now,” says Garrett. “At times like these, I choose to write songs and make music to capture and communicate my heart and soul.” “Something’s Different This Time” will be featured on Garrett’s upcoming EP entitled, The Awakening, available everywhere.

Garrett plans to continue the conversation beyond the single with students in his innovative song therapy program, The Write Life with Alvin Garrett. Co-sponsored by The Dannon Project, The Write Life with Alvin Garrett uses music to teach life management skills, effective communication, and other tools to youth in the criminal justice system who need a second chance to win at the game of life.

Check out this song featured in the YouTube Music playlist Grown Folks Choice, and in the Grown Folks Choice Google Play Radio Station: