COVID-19’s Effect on the Global Music Business, Part 3: Live Streaming Artists
May 26, 2020
This article originally appeared on the Chartmetric blog | To help address the global music industry’s concerns about the COVID-19 pandemic, US-based music analytics company Chartmetric is continuously monitoring 2M+ artists across 20+ streaming and social media data sources.
It is their hope that their data-driven analysis of COVID-19’s effects on music-related consumption helps artists, songwriters, labels, agencies, distributors, and other entertainment-related entities sustain and improve their well-being during these unprecedented times.
All data is collected, organized, and analyzed by Chartmetric. Data science by Nuttiiya Seekhao. Analysis by Jason Joven and Rutger Ansley Rosenborg.
– If streaming and social media follower counts are the deciding factor, then live streams are now officially “cool” for popular artists, virtually guaranteeing same and/or following day increases.
– Live streams scheduled by artists from their own channels generated significant lift in follower growth.
– Artists making guest appearances on other artists’ live streams also saw meaningful engagement lifts, though perhaps not as substantial as consistent live streamers.
– Future analyses should monitor premier live stream appearances (e.g., Verzuz or Quarantine Radio) for a higher rate of daily follower gain beyond a few days after each event, to better understand their long-term impact.
– Once fan behavior adjusts to “expect” planned live streams, a potential residual effect of consistent live streaming is a reduction in non-live content consumption… TAP/CLICK image below for full story…
VP of Communications and Marketing at Syntax Creative.