Spotify to donate up-to $10M in COVID-19 music relief
March 25, 2020
Supporting the global music community in an unprecedented crisis | Since the onset of the COVID-19 pandemic, Spotify has engaged partners across the industry to discuss how we can support artists and the creative community who have been deeply impacted by the effects of the virus. Though streaming continues to play a key role in connecting creators with their fans, numerous other sources of revenue have been interrupted or stopped altogether by this crisis.
Spotify COVID-19 Music Relief | Today, Spotify launched the Spotify COVID-19 Music Relief project, which recommends verified organizations that offer financial relief to those in the music community most in need around the world. Currently, the platform is partnering with MusiCares, PRS Foundation, Help Musicians, and Unison Benevolent Fund, and are looking forward to adding more partners worldwide. Spotify is making a donation to these organizations and will match donations made via the Spotify COVID-19 Music Relief page dollar-for-dollar up to a total Spotify contribution of $10 million.
If you are interested in learning more about how to contribute, CLICK HERE. If you’re a music industry professional in need, please visit the partners’ sites llisted above for information on applying for relief (their sites are listed on Spotify’s COVID-19 Music Relief page).
A New Spotify for Artists Feature | Spotify is also teasing to launch a feature that will enable artists to fundraise directly from fans during this challenging time. Soon, artists will have the ability to drive listeners to a fundraising destination of their choice on their Spotify artist profile pages.
This will give artists on Spotify the ability to link out to a verified funding page for themselves, for another artist in need, or for a separate initiative of their choice. (This feature will, of course, be optional for artists to leverage; no changes will be made to profile pages unless the artist chooses to participate, and Spotify will not take a cut of any contributions.)
If you’re a Spotify for Artists user interested in this feature, please sign up here, and users should receive an email when it’s ready.
Programs from Spotify Creator Tools | For those continuing to create at home, music talent marketplace SoundBetter is waiving its revenue share, cloud-based audio recording platform Soundtrap will offer extended free trials for educators, and Anchor will waive fees on its Listener Support feature.