Facebook may not be the newest social platform, but that does not make it irrelevant.

For many musicians, it is still a useful place to reach fans, promote shows, share video, run ads and build communities around the music.

The question is not whether Facebook is cool.

The question is whether your audience is there and whether you know how to use the tools Facebook gives you.

Who is actually using Facebook?

Facebook reaches a broad audience, including plenty of adults who may not spend much time on newer platforms.

That does not mean Facebook is automatically the right place for every artist.

Instead, look at your own audience.

Your target audience is the group of people most likely to connect with your music and what you have to say.

If you are still figuring that out, our guide to defining your target audience can help.

Then pay attention to whether those people are actually interacting with you on Facebook.

1. Set up the right Facebook presence

For most bands and artist brands, a Facebook Page is still the cleanest way to maintain a professional presence.

Individual artists can also use professional mode on a personal profile, which adds creator tools while allowing people to follow public updates.

Whichever setup you use, make sure the basics are current:

• artist name
• profile image
• cover image
• bio
• website
• music and ticket links

Good photography matters here too. If your images need work, our Academy article on what makes a great artist press photo can help.

2. Use Reels and video

Facebook has been moving its video experience toward Reels, its video format for discovering and sharing video across the platform.

Facebook even renamed its Videos tab to the Reels tab in 2025 as part of that shift.

For musicians, video can include:

• live performances
• song clips
• behind-the-scenes moments
• rehearsals
• stories behind songs
• tour footage
• older performances worth resurfacing

You do not need to create something completely different for Facebook every time.

However, make sure the content still makes sense for the audience seeing it there.

3. Do not forget Facebook Live

Facebook Live still gives musicians a way to interact with fans in real time.

You might use it for:

• an acoustic performance
• a fan Q&A
• a release-day conversation
• a backstage update
• a rehearsal

If you plan to go live, tell people ahead of time.

Then talk to the people who actually show up. Read comments, answer questions and make it feel like a conversation instead of a television broadcast.

4. Use Facebook Events for actual events

If you are playing a show, create or participate in the Facebook Event when it makes sense.

An Event gives people one place to find information such as the date, location and other details surrounding the show.

It also gives you something specific to share as the date gets closer.

Keep the information accurate. There is nothing helpful about promoting a Facebook Event that still has last month’s door time in it.

5. Build community with Groups

Facebook Groups can work particularly well when an artist already has fans who want more interaction.

A Group might be useful for:

• fan discussions
• exclusive updates
• tour conversations
• early looks at new material
• genre or local-scene communities

You can also participate in existing Groups related to your genre or community.

Just do not walk into somebody else’s Group, dump a streaming link and leave.

Participate first.

6. Make posts worth seeing

Facebook should not become a graveyard of release graphics.

Mix promotion with things people might actually enjoy or respond to.

Tell stories. Post photos. Ask a good question. Share a performance. Talk about something that happened on the road.

If every post asks people to buy, stream or click something, eventually they learn to keep scrolling.

Our guide to creating social media content people care about goes deeper into that balance.

7. Use Meta’s advertising tools carefully

Facebook and Instagram advertising are managed through Meta’s advertising system.

That gives musicians access to targeting, testing and retargeting, which means advertising again to people who previously interacted with your content or another part of your campaign.

Ads can help promote:

• new music
• videos
• shows
• merchandise
• other content that is already getting a good response

However, paying for reach does not make weak content interesting.

Start with a clear audience, a clear goal and something worth promoting.

Our guide to using social media ads without going broke explains how to test campaigns without simply throwing money at them.

8. Use Meta Business Suite when it helps

Meta Business Suite is Meta’s dashboard for managing Facebook and Instagram business activity.

Depending on your setup, you can use it to manage content, schedule posts, review performance and handle messages across the two platforms.

Scheduling can be especially useful when you have a release or tour campaign with several pieces of content already planned.

Prepare what you can ahead of time, then leave room for the things that happen naturally.

9. Give your team access instead of sharing passwords

Facebook Pages allow different people to receive different levels of Page access.

Use that.

Your manager, label or publicist should not need your personal Facebook password just to help manage the artist Page.

Individual access also makes it much easier to remove somebody later without changing the login for everyone.

While you are there, secure the account too. Our guide to two-factor authentication for musicians covers the basics.

10. Pay attention to what works

Analytics are the numbers that show how your content and audience are performing.

Do not look only at follower count.

Pay attention to things such as:

• video views
• comments
• shares
• link clicks
• audience growth
• which posts consistently get a response

Then look for patterns.

If live-performance videos work and promotional graphics do not, that is useful information.

If Facebook sends people to your ticket page but barely moves the needle on a new single, that is useful information too.

Use the platform for the things it actually does well for your audience.

Facebook does not have to be trendy to be useful

You do not need to use Facebook because somebody told you every musician needs a Facebook Page.

You also should not abandon it just because another platform gets more headlines.

Look at your audience. Use the features that fit the artist. Create content worth seeing. Talk to people. Promote the things that deserve promotion.

If Facebook keeps producing useful results, keep using it.

That is a much better reason than whether anybody thinks it is cool.