Congratulations To Our GMA & IBMA Nominated Labels & Artists!
DESCRIPTION:
10 A.M., staring into a mirror, goodwill. unburdens himself from the exhausting pressure of trying to be everything to a romantic partner. “CAN’T BE” strips away the myths of modern relationships to admit a hard truth: human affection will always crumble when we expect it to save us. Blending pop hooks with a stark apology, he steps out of the way to acknowledge his own human limits—trading perfection for a necessary redirect toward the only love that actually holds up.
goodwill. is a fresh artist from the small town of Union, Kentucky, who touches many different genres. After writing his first song in the 6th grade, he knew he wanted to create music to reach the lost and plant seeds of hope.
