RECORD LABEL:Lyrics over Swag
GENRE:Christian, Hip Hop
LOCATION:San Diego, California
S7AVE is a concept project based on the seven deadly sins infused with civil war era and black spiritual musical inspiration. It’s written from the perspective that no matter our creed, color, or walk of life, we’re all susceptible of being slaves to sin—sloth, vanity, gluttony, greed, envy, lust, or wrath can permeate our lives at any given time. Everyone involved with this project is also black—artist, writer, producer, engineer—giving a nod to our history as slaves. Additionally, this collection is intentionally being dropped the day before the national Juneteenth remembrance celebration.
KEY SELLING POINTS
- S7AVE tracks "VANITY" and "TRENDING" have garnered millions of streams through Bonds' efforts in securing promotional and sync placements with GRAMMYs, Google, and Google Pixel 3 ads
- Bonds was originally signed to his local area's Christian hip hop label Syntax Records after burgeoning a relationship with founders Tim and Steve Trudeau as a mere fan, which eventually led to his official signing in the early 2000s
- Known for his youthful charm mixed with age-old skill, Bonds has enjoyed a decade-plus career on both sides of the stage as an emcee and social media influencer