VIC LUCAS
“Presha”
DESCRIPTION:
Vic Lucas ushers us into his new afro-rap era with the energetic song “Presha.” Beneath the catchy hooks and vibey African-inspired instrumentals, is a beautiful story of resilience, persistence, and growth. Vic reminds us that with a little faith and persistence, the pressures and pains we face will eventually turn us into gold.
KEY SELLING POINTS
- Born in Nigeria, raised in South Africa, and discovered in the United States, Vic’s musical tastes are as diverse as his upbringing.
- Vic started putting out music independently in 2017 under the moniker “The Vicious Vic.” In late 2021 Vic made the decision to relaunch his brand with his birth name. A move that the artist believes will allow for honest and authentic creativity moving forward.
- To date, Vic’s music has been played over 3 million times on streaming platforms. He has released 3 EP’s and a slew of singles including the song “Enough” which charted for multiple weeks on the Billboard Christian AC charts.