Syntax Creative Reaches Platinum Status as Spotify Preferred Provider
February 2, 2023
It’s official. Syntax Creative has earned the highest honor Spotify awards for digital distributors — Platinum status for its preferred provider program.
“Preferred providers meet our highest standards for providing quality metadata and protecting against infringement,” says Jennifer Masset, Spotify Global Head of Indies.
“We couldn’t have done this without Brandon Musser, our VP of Operations,” Syntax Creative CEO Timothy Trudeau says. “He’s been a part of Syntax since the beginning when we had to manually encode everything and deliver it with an FTP client. He was creating standards before any existed.”
Syntax’s journey with Spotify began in 2011, the same year Spotify launched in the U.S.
Syntax was one of, if not the first North American content provider to do a direct deal with the up-and-coming streaming giant.
“Twenty-five years later, we’re still independent,” Trudeau says. “We’ve long embraced mixing our old school sensibilities with new technology. For our clients, being direct with Spotify means better access and less hands in the pot—and while everyone else is focused on scaling, we’re still hand-picking the clients we work with.”
“I’m honored to play a part in this meaningful milestone,” Musser says. “Spotify is one of the top digital service providers that we send our clients’ music to, so it means a lot for Spotify to affirm that we’re doing something right.”