SYNTAX ACADEMY

Syntax Academy is a cutting-edge educational series designed to empower you, your artists, and other music professionals with the knowledge and skills needed to navigate the complex landscape of the music business. This series goes beyond traditional music education by offering a practical approach and providing real-world insights, examples, and case studies. We aim to equip you with the tools to make informed decisions, grow sustainable careers, and thrive in a rapidly evolving landscape.
Stream Smarter, Not Harder: How to Use Ads Without Going Broke

Social media ads can feel like tossing money into a trash can—until they don’t. When done right, they’re one of the most cost-effective ways to get your music in front…
How to License a Song Someone Wants to Use

When someone asks to license a song you control, it can feel a little overwhelming if you’ve never handled it before. But it doesn’t have to be complicated. Here’s a…
Creating a Program with Pandora AMP

Pandora AMP (Artist Marketing Platform) offers artists and labels powerful tools to promote music directly to fans. One of its most valuable features is the Program, an audio-based marketing tool…
What to Consider Before Changing Your Stage Name

So, you’re considering changing your stage name? Before you do anything, let’s chat about what you should consider. It’s not as easy as it seems. And, it’s rarely a good…
What is Artist Development?

Artist development is the foundation of a long-term, successful music career. It encompasses refining an artist’s sound, image, business acumen, and fan engagement strategies to help them grow and sustain…
User-Generated Content: Making it Work for You

In today’s digital landscape, fan engagement is more important than ever. One of the most effective ways to foster this engagement is through User-Generated Content (UGC). But what exactly is…
The Best Time to Release Music Digitally: Maximize Your Impact with Proper Lead Time

When is the right time to release music digitally? That’s the question we hear more than any other at Syntax Creative. The short answer: Whenever you want. But the real…
Why You Shouldn’t Promote a Release Before Submitting for Distribution

We see this far too often. Scrolling through Instagram or Facebook, we see an artist we work with promoting a song to their fans that we haven’t received for distribution…
Posting with Purpose: 7 Tips to Creating Content People Care About

Creating content that resonates is important. Whether you’re marketing an album, event, or just trying to engage your audience, every post should be purposeful. Craft content that not only promotes…
In the Clear: Making Sure Your Music Stays Live on TikTok

TikTok uses an automated copyright detection system to scan uploaded content for copyrighted audio. If your song matches an existing track in TikTok’s music library or a third-party rights database,…
Picking the Perfect Platforms: Where to Be and How to Win

Having a strong online presence is essential, but that doesn’t mean you need to be on every platform. The key to effective marketing isn’t spreading yourself thin; it’s choosing the…
Promote a Show on Pandora

Connecting with fans and promoting live events effectively is crucial for performers. Pandora’s Promote a Show feature, part of the Pandora AMP (Artist Marketing Platform), provides a tool to help…

Latest Things

Stream Smarter, Not Harder: How to Use Ads Without Going Broke
How to License a Song Someone Wants to Use
Creating a Program with Pandora AMP
What to Consider Before Changing Your Stage Name
What is Artist Development?

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