SYNTAX ACADEMY

TikTok Artist Accounts and Verification
TikTok Artist Accounts, Artist Tags, and Verification

TikTok has built an infrastructure for musicians. The tools are real. The confusion is real too. Most of the frustration comes from two things: TikTok uses similar language for different systems…
Building Your Support System as an Artist

Over the years, my family and I have moved more times than I can count. Each time, one of the biggest challenges has been rebuilding a support system from scratch.…
Stream Smarter, Not Harder: How to Use Ads Without Going Broke

Social media ads can feel like tossing money into a trash can—until they don’t. When done right, they’re one of the most cost-effective ways to get your music in front…
How to License a Song Someone Wants to Use

When someone asks to license a song you control, it can feel a little overwhelming if you’ve never handled it before. But it doesn’t have to be complicated. Here’s a…
Creating a Program with Pandora AMP

Pandora AMP (Artist Marketing Platform) offers artists and labels powerful tools to promote music directly to fans. One of its most valuable features is the Program, an audio-based marketing tool…
What to Consider Before Changing Your Stage Name

So, you’re considering changing your stage name? Before you do anything, let’s chat about what you should consider. It’s not as easy as it seems. And, it’s rarely a good…
What is Artist Development?

Artist development is the foundation of a long-term, successful music career. It encompasses refining an artist’s sound, image, business acumen, and fan engagement strategies to help them grow and sustain…
User-Generated Content: Making it Work for You

In today’s digital landscape, fan engagement is more important than ever. One of the most effective ways to foster this engagement is through User-Generated Content (UGC). But what exactly is…
The Best Time to Release Music Digitally: Maximize Your Impact with Proper Lead Time

When is the right time to release music digitally? That’s the question we hear more than any other at Syntax Creative. The short answer: Whenever you want. But the real…
Why You Shouldn’t Promote a Release Before Submitting for Distribution

We see this far too often. Scrolling through Instagram or Facebook, we see an artist we work with promoting a song to their fans that we haven’t received for distribution…
Posting with Purpose: 7 Tips to Creating Content People Care About

Creating content that resonates is important. Whether you’re marketing an album, event, or just trying to engage your audience, every post should be purposeful. Craft content that not only promotes…
In the Clear: Making Sure Your Music Stays Live on TikTok

TikTok uses an automated copyright detection system to scan uploaded content for copyrighted audio. If your song matches an existing track in TikTok’s music library or a third-party rights database,…

Latest Things

TikTok Artist Accounts and Verification
TikTok Artist Accounts, Artist Tags, and Verification
Building Your Support System as an Artist
Stream Smarter, Not Harder: How to Use Ads Without Going Broke
How to License a Song Someone Wants to Use
Creating a Program with Pandora AMP

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