Social media ads can feel like tossing money into a trash can—until they don’t. When done right, they’re one of the most cost-effective ways to get your music in front…
When someone asks to license a song you control, it can feel a little overwhelming if you’ve never handled it before. But it doesn’t have to be complicated. Here’s a…
Pandora AMP (Artist Marketing Platform) offers artists and labels powerful tools to promote music directly to fans. One of its most valuable features is the Program, an audio-based marketing tool…
So, you’re considering changing your stage name? Before you do anything, let’s chat about what you should consider. It’s not as easy as it seems. And, it’s rarely a good…
Artist development is the foundation of a long-term, successful music career. It encompasses refining an artist’s sound, image, business acumen, and fan engagement strategies to help them grow and sustain…
In today’s digital landscape, fan engagement is more important than ever. One of the most effective ways to foster this engagement is through User-Generated Content (UGC). But what exactly is…
When is the right time to release music digitally? That’s the question we hear more than any other at Syntax Creative. The short answer: Whenever you want. But the real…
We see this far too often. Scrolling through Instagram or Facebook, we see an artist we work with promoting a song to their fans that we haven’t received for distribution…
Creating content that resonates is important. Whether you’re marketing an album, event, or just trying to engage your audience, every post should be purposeful. Craft content that not only promotes…
TikTok uses an automated copyright detection system to scan uploaded content for copyrighted audio. If your song matches an existing track in TikTok’s music library or a third-party rights database,…
Having a strong online presence is essential, but that doesn’t mean you need to be on every platform. The key to effective marketing isn’t spreading yourself thin; it’s choosing the…
Connecting with fans and promoting live events effectively is crucial for performers. Pandora’s Promote a Show feature, part of the Pandora AMP (Artist Marketing Platform), provides a tool to help…
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