Beginning today, the leading download-to-own music retailer will be exiting the mainstream music business and exclusively offering music from independent artists and labels. The company’s goal is to build the most extensive catalog of independent music in the world.
Since its inception in 1998, eMusic has been dedicated to serving serious music collectors who are unbound by genre or the latest trend. Over time, the brand became synonymous with independent music. When the company introduced a vastly expanded library in 2009, the user experience changed and the music catalog began to reflect mainstream trends rather than truly acting a source to discover emerging artists, bands and labels.
eMusic’s mission has always been to provide independent music enthusiasts with the best music, editorial content and music reviews available. With these changes, eMusic is crystal clear on what it can and wants to offer: a world-class discovery service built around the most comprehensive catalog of independent music.
CEO of Syntax Creative. I like to build things and hear people laugh. I should have worded that better.