Southwest Airlines Launches New Onboard Entertainment Service with Beats Music
November 11, 2014
Carrier Brings A Curated Music Experience Onboard WiFi-enabled Aircraft
Southwest Airlines is giving Customers a new reason to pack their headphones! Beginning today, Beats Music is providing a uniquely curated music experience on-board Southwest Airlines WiFi-enabled aircraft.
Customers accessing Beats Music on-board have an opportunity to listen to a wide-ranging music programming in pop, rock, country, and other genres to hear fresh new artists and the hottest songs, which are handpicked by Beats Music expert curators. Accessing the service, inflight is on the house and includes a library of hundreds of playlists. Not sure what to listen to, but feel like Jet-Setting with your BFF to Pop? The Sentence offers a continuous playlist just for you, customized by your response to four questions about location, activity, surroundings, and musical preference.
“Southwest connects our Customers to what is important in their lives, and in this case, it’s music,” said Kevin Krone, Southwest Airlines Chief Marketing Officer. “We continue to enhance our on-board offerings to remain current as our Customers’ needs evolve, and with the addition of Beats, Music to our entertainment portal, we’re doing just that.”
The new entertainment service was introduced today at a live demonstration on board the official Beats Music-decaled Boeing 737 aircraft. To celebrate, a special playlist was created that will come to life with live concerts from a couple of the artists on select Southwest flights at 35,000 feet! The official Beats Music aircraft is planned to depart from Dallas Love Field to Chicago-Midway on flight 732 with Cobra Starship on-board. Customers on this flight will get a Southwest Airlines VIP backstage pass to the most elevated live concert they’ve ever experienced, with an opportunity to meet and receive autographs from the band. Southwest Airlines also is celebrating with Customers on Flight 1527 with Elephant Revival, flying from Portland to Denver.
Beats Music is a music subscription service that combines expert curation with the best technology, so you get music that’s right for you every time. Customers can stream a selection of Beats Music playlists through the Southwest entertainment portal, which is powered by Global Eagle Entertainment Inc. (Nasdaq: ENT), using their personal electronic devices on-board Southwest Airlines WiFi-enabled aircraft. Global Eagle Entertainment is a worldwide provider of media content, technology, and connectivity solutions to the travel industry. Through the industry’s most comprehensive product and services platform, Global Eagle Entertainment provides airlines with a wide range of inflight solutions including WiFi, movies, television, music, interactive software, as well as portable IFE solutions, content management services, e-commerce solutions, and original content development.
The service provided on the Southwest entertainment portal will be compatible with major mobile devices and operating systems, including iOS and Android, as well as most web browsers, and is designed to ensure a seamless and superior quality playback.
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