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SYNTAX ACADEMY

Picking the Perfect Platforms: Where to Be and How to Win

Having a strong online presence is essential, but that doesn’t mean you need to be on every platform. The key to effective marketing isn’t spreading yourself thin; it’s choosing the…

Promote a Show on Pandora

Connecting with fans and promoting live events effectively is crucial for performers. Pandora’s Promote a Show feature, part of the Pandora AMP (Artist Marketing Platform), provides a tool to help…

How to Use Spotify Clips

Spotify Clips is an exciting feature that allows users and artists to create short, engaging video content within the platform. These video clips are designed to enhance the listening experience…

Lock it Down: Setting Up Two-Factor Authentication

In today’s digital landscape, protecting your online accounts is more critical than ever. Two-factor authentication (2FA) is a simple yet powerful tool to enhance your online security. Here’s why 2FA…

How to Define Your Target Audience

Your audience isn’t just a passive group of listeners; they’re your supporters, advocates, and customers. Defining your target audience allows you to tailor your music, branding, and promotional efforts to…

Countdowns & Streams: Building Hype with Spotify’s Countdown Pages

In the forever-changing landscape of the music business, Spotify continues to introduce innovative tools that help an artist engage their audience. One of the latest features, Countdown Pages, is designed…

The Dos & Don’ts of Song Narratives

Every time you write, perform, play an instrument, or produce, it means something to you. If it doesn’t, you may want to check for a pulse. There are much easier…

A Step-by-Step Guide to Claiming Your Official Artist Channel at YouTube

An Official Artist Channel (OAC) on YouTube is an essential tool for musicians. It consolidates all of your music and videos into one Channel, offers access to unique features, and…

A Step-by-Step Guide to Setting Up Your Amazon Music for Artists Account

Amazon Music is often underestimated when it comes to music marketing, but Amazon Music for Artists has some tools and insights that can be valuable in the promotion of a…

What To Do When You DON’T Get Playlisted

So you didn’t get playlisted? Is your music career over? Of course not! Stop being dramatic. Is this release doomed to become one of the 38 million tracks that are…

How Releasing Holiday Music Can Boost Your Streaming Each Year

It’s common for everyone to focus on new releases. People spend a lot of time promoting an upcoming release, and then move on to the next. But what about the…

6 Tips for Leveraging Data Analytics

In today’s digital age, artists have access to more data than ever before, allowing them to better understand their audience and make informed decisions about their music careers. Streaming platforms…