Spotify now in Russia, Croatia, Ukraine + 10 other European markets
July 14, 2020
LUCKY NUMBER 13 | Spotify Is Now Available in Russia, Croatia, Ukraine, and 10 Other European Markets
Today, Spotify launched in 13 new markets across Europe, bringing the total number of markets to 92. Now, listeners in Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, and Ukraine can enjoy a listening experience that includes 50 million tracks, 4 billion playlists, and localized music personalization features.
Its expansion in Europe comes as Spotify reports consumers in the region embrace streaming. Russia, in particular, is one of the world’s top 20 largest streaming markets—and this launch opens the door for nearly 250 million fans to start discovering new music from their countries and around the world. Newcomers from these 13 markets will join Spotify’s existing 286 million listeners and 130 million Premium subscribers, so it’s also a huge moment for artists who will be able to engage with more fans than ever in an increasingly connected world.
“Russia has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience,” says Gustav Gyllenhammar, Spotify VP, Markets and Subscriber Growth. “Spotify’s arrival in Russia, as well as the additional 12 European countries, is a big step forward in our overall global growth strategy. A fundamental piece of that strategy is staying connected to global culture while allowing room for local adaptation, and we’ve certainly achieved that with these launches. Our team on the ground is working closely with local musicians, labels, and cultural tastemakers to offer a revolutionary and unrivaled fully Russian music experience to be sure that Spotify is going to be loved.”