“Now” sets the mood for Alicross’s album in which he discusses the challenges of being a Gospel Rap artist in one of the poorest country in the world, Zambia. The tracks is produced by Grammy Award nominated Amplified, responsible for the production of platinum Hip Hop superstar Snoop Dog.

Alicross is a gospel rapper born and bred in the heart of the Copperbelt, Kitwe, Zambia. He had always been crazy about music but it was during his stay at university, pursuing a degree in Agroforestry, that he grew the most as an artist. There, Alicross interacted with other musicians from different backgrounds and became involved in the arts. His style is a mix of hip-hop, R&B, rock and Afro. His message is simple, “there is hope for all who look to God, no matter the situation.”