ARMOND WAKEUP & ESS BE | “Woke”

Hip hop/Rap, Illect Recordings — STREAM / BUY single

When listening to Armond WakeUp it becomes immediately obvious that his view is different. The way he thinks, sees the world, his music, himself, and others is opposite to what most people would prefer. Instead of speaking from the “outside looking in” Armond stands shoulder to shoulder with the listener, choosing to stay close, personal and “on the inside looking out.” For example: There are certain questions that every Artist must answer at some point; one of those questions is: Who are your influences? The usual answer given will consist of the Artist’ version of the “who is who” in the music business. But Armond’s outlook, just like his style commands first to take you to a higher level of thinking.

“Life. People. Conversation. Experiences. Truth. The Bible says wisdom cries from everywhere, so creativity, originality, wisdom, is literally everywhere. The earth belongs to the Lord and so does everything in it, so if we open our eyes and tune our ears, we can pull from anything…. But musically, I’m all over the place. Nirvana’s Nevermind album, Anita Baker, Sade, Alabama Shakes, Skyzoo, Kendrick Lamar, Hillsong, everything literally inspires me.”

Tap cover to listen to “Woke” in the TRU Hip Hop playlist on your favorite digital service!