Syntax Creative Signs New York-Based Old Bear Records
DESCRIPTION:
”No Pay” is about nostalgia from a young person’s perspective. The lyrics display a deep-rooted longing for the days of analog and simpler joys in life, as well as a tongue-in-cheek critique of the current state of the economy. Featuring Lovelace herself on piano, the track also contains soulful saxophone, bass, and drums; even jingling coins and a cash register make an appearance. Influenced by R&B, Jazz, and Gospel, this song expresses why it’s important to find purpose in the work that we do.
KEY SELLING POINTS
- Gabrielle Lovelace is a multi-instrumentalist who draws inspiration from several genres; an old soul with a Gen Z perspective.
- She was a background singer on Matthew West's "Don't Stop Praying (Acoustic Version)" music video in 2024, and sang at The Choir Room with Amy Grant and Sheryl Crow.
- She also sang backup for Jon Batiste, Jelly Roll, and Brandon Lake’s performance at the 2025 GMA Dove Awards show.
- She graduated with degrees in both English & creative writing.
- Gabrielle Lovelace is a multi-instrumentalist who draws inspiration from several genres; an old soul with a Gen Z perspective.
- She was a background singer on Matthew West's "Don't Stop Praying (Acoustic Version)" music video in 2024, and sang at The Choir Room with Amy Grant and Sheryl Crow.
- She also sang backup for Jon Batiste, Jelly Roll, and Brandon Lake’s performance at the 2025 GMA Dove Awards show.
- She graduated with degrees in both English & creative writing.
