Release Day Assets

The following are assets that will help you/your artist ensure that your new release is as successful as possible—pre-release, on street date, and well beyond. Disclaimer: By no means will just applying these available assets/suggestions alone move the streaming needle! In most cases, these are valuable tools that will accompany existing marketing plans and/or ongoing efforts to promote your content to your audience.

Please bookmark this Page for future reference—and check-in often, as assets/content will change and more will be added over time!

Apple Music, Apple, streaming, logo, Syntax Creative - image

Go to URL: https://tools.applemediaservices.com/apple-music

Click the magnifying glass, upper right corner.

Enter artist name, project name—your content should appear in the listings below (if doesn’t appear at first, add more text in the search bar).

Select song(s) or album:

A preview of your selection will appear at the top of the next Page:

Scroll slightly down the Page.

Copy/Paste Direct Link.

Click “Generate Short Link,” then copy/paste:

Click “Copy Embed” to save the embed code to your clipboard.

Note: You may select single tracks to feature in an embeddable player, just scroll back to the top of the Page and select one track—then, repeat the step above:

To create your Swipe-Up, please choose from one of the following categories below (as appropriate to your project, and where it falls within the pre-release/release timeline), and follow the instructions

When you’ve created your asset(s), please deliver to your label representative to pass along to us—thank you!

Useful for websites, email campaigns, etc. Select from available options—assets may be embedded and/or downloaded:

Useful for social media posts, websites, email campaigns, etc. Select from available options—asset may be embedded and/or downloaded:

For Singles (:90-second Clips available):
Scroll to bottom of Page, click “Copy Link” to save to clipboard. Click “Tweet Link” to directly share to Twitter.

For EP/Album Tracks (:30-second Clips available):
Select an individual Track located in the project preview at the top of the Page.

Repeat the instructions for Singles above. Note: All available marketing tools apply to selected EP/Album Tracks (scroll the Page to see all options):

Spotify, streaming, digital music, logo, Syntax Creative - image

Spotify Marketing Tools

Note: Profiles should be updated often, however, we recommend that they are specifically up to date at the time that your new release has been delivered to us. Please go to https://artists.spotify.com to claim and access your Spotify Profile (bookmark this link!).

Bio:
From the Spotify for Artists home page, click Profile > About > click “Pencil” icon next to “Bio” to edit:

Image Gallery:
From the Spotify for Artists home page, click Profile > About > click “Pencil” icon next to “Image Gallery” to edit (images must be at least 690 x 500 px):

More Info (social links, etc.):
From the Spotify for Artists home page, click Profile > About > click “Pencil” icon next to “More Info” to edit:

Header & Avatar images:
From the Spotify for Artists home page, click Profile > Overview > click “Pencil” icon in the top-right corner to edit:
– Header images recommended size: 2660 x 1140 px
– Avatar image recommended size: 750 x 750 px

Go to your Profile on the Spotify App.

Click on new release (usually will appear at the top of your Profile).

Click the three-dots to the right of the green “Play” button.

Hover over “Share,” click “Copy Album Link” to save to clipboard:

> MORE ways to share your content: http://syntax.cr/SP-share

Go to your Profile on the Spotify App.

Click on new release (usually will appear at the top of your Profile).

Click the three-dots to the right of the green “Play” button.

Hover over “Share,” click “Copy Embed Code” to save to clipboard:

> MORE ways to share your content: http://syntax.cr/SP-share

Spotify Codes work like QR Codes from within the Spotify App—these are useful for social media posts, websites, email campaigns, etc. This assets is image-based, and is only downloadable (however, when opened on a device, it can easily be scanned by another device).

To access the Spotify Code, go to your Profile on the Spotify App.

Select the new release (usually found at the top of your Profile).

Click the three-dots, located to the right of the green “Play” button.

Hover over “Share,” click the “Spotify Code” option (image will open in a pop-up).

Desktop: Click/Drag to desktop (Mac), right-click/Save to desktop (PC); Mobile: tap three-dots, tap image, “Save to Photos:”

> MORE ways to share your content: http://syntax.cr/SP-share

To add this feature, you must claim your Profile. Please go to https://artists.spotify.com to claim and access your Spotify Profile (bookmark this link!). Artist Picks will appear at the top of your Spotify Profile for 14-days.

From the Spotify for Artists home page, click Profile > Overview > click “Add Artist Pick” found on the right-hand side.

Use search bar to find your new release (you may have to type-in the full title), then select it.

Add an engaging message to your Followers (if left blank, it will default to: “Posted by [ARTIST NAME]”).

Add an image—note: Recommended size is 690 x 500 px:

To add this feature, you must claim your Profile. Please go to https://artists.spotify.com to claim and access your Spotify Profile (bookmark this link!). A Canvas (short, looped video) that overlays & enhances the playback feature on mobile devices. Canvas may be applied to ANY Track in your catalogue.

Current stats (as of 2/21): Canvas has shown to consistently drive key performance metrics, such as shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist’s profile page (+9%)

How to create/add your Canvas: https://canvas.spotify.com/en-us

From the Spotify for Artists home page, click Music > Songs OR Releases > select any individual Track > click the “ADD CANVAS” button in top-right corner.

Spotify calls this, “Unique Link” | A unique link is a way to share when your song is featured in one of our personalized editorial playlists.

These playlists show different tracks for different people depending on their listening histories, so your unique link ensures whoever clicks it will see your track at the top of the playlist for the following 24 hours.

To find out if you’re on one of these playlists and to get a unique link:

  • Log in to the Spotify for Artists web page.
  • Note: Unique links aren’t currently available on the Spotify for Artists mobile app.
  • Go to Music.
  • Select a song.
  • Go to the Playlists tab.
  • Under Recent playlist adds, you’ll find any editorial playlists you’ve been added to in the past 7 days. Any personalized editorial playlists you’re featured on will have the PERSONALIZED badge.
  • Note: Playlists only show in the Recent playlist adds section when a track is first added to a playlist. It doesn’t appear in Recent playlist adds if it’s removed and re-added at a later date.
  • Click COPY UNIQUE LINK. The link is copied to your clipboard for you to paste wherever you like.
  • If a listener’s on desktop, clicking a unique link opens the web player. Opening the unique link this way means a listener will see your track at the top of the playlist. The track listing displays differently if the unique link is pasted into the desktop app.

Note: Unique links are only available in Spotify for Artists for the first 7 days after a track is added to a playlist.

Pandora, digital music, streaming, logo, Syntax Creative - image

Pandora AMP

Go to: https://www.ampplaybook.com/ and click the “Get Started” button:

Click Option #2 to “Claim your AMP Profile:”
– Note: We handle #1, Option #3 provides insights/metrics (once you’ve established a Profile connection), and elements in Option #4 will be covered by topics on this Page

From there, follow the prompts to complete the steps.

Featured Tracks accelerates discovery and feedback from listeners for your new priority tracks and expedites the tracks’ path to their natural peak rotation on Pandora.

Featured Tracks receive heightened spins for up to eight weeks, during which time listeners can give their feedback to the track by thumbing up or down. This ensures the track is played to the right listeners on stations where it fits best for them.

When a Featured Track is created, it automatically launches a Campaign. A single Campaign can include multiple Featured Tracks and/or Artist Audio Messages to support new music or live events. Campaigns including multiple elements uniquely engage fans with your content. They also provide insightful data to help shape effective marketing strategies.

IMPACT OF FEATURED TRACKS:
The use of Featured Tracks is the simplest, easiest way to boost new music on Pandora. When you select a track to be Featured, we introduce it to new listeners on more stations than it would typically reach. As soon as a track is Featured, it kicks off a period of accelerated testing and evaluation during which your track will receive a boost in spins across numerous stations where it is a good musical fit.

WHEN TO FEATURE A TRACK:
Featured Tracks have the most impact when anchored around another event in your overall marketing campaign—for example, Featuring your new single or Featuring a track for which you’ve just released a music video. Using an Artist Audio Message alongside a Featured Track increases fan engagement and enhances the effects of the Featured Track even more. See the Promote Single One Sheet for more information.

You can also Feature a track around marketable events throughout your album cycle, such as a radio impact or a notable placement in a film, show, or commercial. Note that you can only Feature tracks that were added to Pandora within the last 365-days.

CLICK THE IMAGE BELOW FOR INSTRUCTIONS:

More helpful info:

SPEAK DIRECTLY TO YOUR FANS AS THEY INTERACT WITH YOUR MUSIC
Artist Audio Messages are a great way for you to engage your fans with specific content and promotions and provide them with an intimate window into your music. They’re personal, conversational soundbites that show off your personality as an artist and make your fans feel as though they’re speaking to you one-on-one.

Helpful info:

AMPCAST: THE POWER TO SPEAK TO YOUR FANS, RIGHT IN YOUR HANDS
AMPcast creates a unique opportunity to record short Artist Audio Messages on-the-go and broadcast near-instantly to your fans as they listen to your music on Pandora and follow your social profiles. Because of its flexible nature, AMPcast is best suited for spontaneous, mobile messaging when you’re in the studio or on tour.

Helpful info:

YouTube Music, YouTube, streaming, digital music, logo, Syntax Creative - image

YouTube Marketing Tools

Useful for websites, email campaigns, etc.—embed your song for instant playback and fan engagement!

Go to YouTube > search for your song > click the “Share” button (arrow) > choose “Embed” option > copy code:

Note: This works for “Art Tracks” (automated cover image/sound recording videos) and any other kind of video at YouTube. Also, YouTube has now disabled the ability to embed entire Albums/EPs, only singles or individual songs can be embedded.

Useful for social media posts, and anywhere you can apply a link!

Singles/Individual Tracks:
Go to YouTube > search for your song > click the “Share” button (arrow) > click “Copy” to save link to clipboard:

Albums/EPs, etc.:
Go to your Artist “Topic” Page on YouTube > Find the “playlist” for your project > click on the title:

On next Page, click on the title again that appears in the upper right-hand corner:

On the next Page, find the “Share” (arrow) button > click “Copy” to save link to clipboard:

Amazon Music, streaming, digital music, Syntax Creative - image

Amazon Music Marketing Tools

Useful for websites, email campaigns, etc.—embed your Songs and/or Albums for instant playback and fan engagement!

Go to music.amazon.com > search for your song/project & select it > click the “Dotted Triangle” icon > click the ” < / > ” icon to copy to clipboard:

Repeat the process for Embedding, except, this time click the “Copy Link” button:

SoundCloud Marketing Tools

Useful for websites, email campaigns, etc.—embed your Songs and/or Albums for instant playback and fan engagement!

Go to SoundCloud> search for your song/project & select it > click the “Share” button > click the “Share” button > a dialogue box will pop-up:

Click the “Embed” tab > copy the code to save to clipboard:

Go to SoundCloud> search for your song/project & select it > click the “Share” button > click the “Share” button > a dialogue box will pop-up: