This article originally published on TikTok’s Blog. For full article, please CLICK HERE
According to TikTok, they were created to bring joy and inspiration to community at-large. That idea has come to life through the playfulness of its creators who’ve brought dance challenges, funny performances, creative memes, and delightfully unique moments. It’s been largely about having fun.
COVID-19 is giving all of us a new perspective, and in the face of this unprecedented crisis, we are collectively seeking moments of joy and inspiration. Sometimes that means dancing and having fun where we can. Sometimes that means experiencing the comfort and warmth that comes through simple human connection in the face of adversity. The TikTok community is uplifting one another, caring for one another, and lending a hand to one another. This may be a serious time, but on TikTok it can still be joyful—and deeply inspiring.
The company is announcing their part in that global outpouring of mutual support and giving. In an effort to magnify all it is are seeing across their community and translate it into concrete relief for those most affected by this crisis, they are pledging $250M to support front line medical workers, educators, and local communities deeply affected by the global pandemic.
Among the efforts TikTok will be supporting with cash contributions are:
TikTok Health Heroes Relief Fund: Health care workers are the heroes of this global battle, and deserving heroes within the TikTok community. We are passionate about our small role in supporting their efforts through the provision of $150M in funds toward medical staffing, supplies, and hardship relief for health care workers. These distributions will be focused on local organizations to support local health workers. For example, we’re partnering with the CDC Foundation to donate $15M toward supporting surge staffing for local response efforts through state and local health departments. We’re also looking to assist global health workers, including our $10M contribution to the WHO COVID-19 Solidarity Response Fund. Our employee matching program will deliver aid to organizations including Direct Relief and the Red Cross. And we are working with global and local partners to distribute masks and other personal protective equipment to hospitals across India, Indonesia, Italy, South Korea, and the US, among other hard-hit countries.
TikTok Community Relief Fund: We are all operating in uncertain times, and vulnerable communities have been deeply impacted by the health and economic damage caused by this crisis. To provide critical relief to these communities, TikTok will allot $40M in cash to local organizations that serve groups representative of TikTok’s diverse user communities, including musicians, artists, nurses, educators, and families that have come together on our platform. And since we’re all in this together, we will be further matching $10M in donations from our community to support the community. Through this fund we’re supporting programs like After-School All-Stars, where we have already donated $3M to provide food for families who rely upon school lunch programs affected by school closures across the US, and $2M to MusiCares to support artists, songwriters, and music professionals whose livelihoods have been severely impacted as a result of cancelled performance and gig work.
TikTok Creative Learning Fund: With tens of millions of students around the world out of school, educators and parents need help facilitating ongoing learning from a distance. The same is true for the millions of creative professionals, from nonprofits like museums to those in the wellness industry, who were suddenly forced to find new ways to connect with people who depend on their services. Creative educational content on platforms like TikTok can help, and we will be providing $50M in grants to educators, professional experts, and nonprofits whose real-world skills and expertise can help spread educational information and useful course material in an accessible, distance learning format… | Please CLICK HERE to read full article